Thursday, September 29th, 2022

Why Is An Active Contact Page Important ? | Build One Today.


One of the most important pages on your website is the Contact Page, so you might be looking for ways to stand out from the crowd and advice on how to give visitors a great experience.

We’ll go in-depth on how to create a contact page, what should be on a contact page, and how a contact page should look in this guide. While looking at some fantastic contact page examples and getting some ideas, we’ll go into more detail later on in the article. 

What is a contact page?

A contact page on your website, also known as a “contact us” page, gives site visitors a way to get in touch with you. A contact page typically has an interactive form where users can send messages. Other methods of contact, such as a phone number, email address, or another form of communication, may also be listed on contact pages.

Contact Page

Why do I require a contact page?

The majority of websites require a contact page because it makes it simple for site visitors to get in touch with you. Users of your website might be looking for a way to get in touch with you. In fact, one of the reasons they search for or end up on your website in the first place may be to find a way to contact you.

Having a contact page ensures that you are providing a communication method from your website and provides a great user experience for users. A contact page can help build trust, provide transparency, and increase customer satisfaction.

What information must a contact page have?

Here are a few “essentials” that every contact page needs:

  • A contact form – The hallmark of every contact page is a contact form. A contact form usually asks for contact details such as a name, email address, phone number, and a contact message. As a best practice, contact forms should be simple and not ask for too many details. Forms can also be dynamic, in that they can populate new fields depending on the user’s selection (such as inquiries about specific products, services, or questions.
  • Additional contact methods – While not necessary, you may want to include additional contact methods on your contact page, including your phone number, email address, or physical address. You can also get creative by including your social media handles.
  • Hours or response times – Inform visitors about what they can expect after filling out a contact form (like how long it will take you to respond) or the hours you operate.

How should a “contact us” page look?

Although there aren’t many “precise” guidelines for contact form design, there are a few tried-and-true suggestions for how these pages should generally look.

  • First, ensure that all of your own contact information is displayed in a friendly manner. Keep in mind that different demographics value different methods of contact over others. For example, we see in studies that older generations value direct customer service over the phone. On the other hand, younger generations typically find online chat to be the easiest method.
  • Second, you should always have the user select a category of inquiry. Never use just one generic mailbox to receive this content, even though it’ll be quite tempting to do.
  • Third, the general look of the page must “click” with the rest of your site. Some newer webmasters make the mistake of creating a page that doesn’t have the same menus as the rest of their WordPress sites.

How do I create a “contact us” page?

Remember, using an extension pack that hooks into the new Gutenberg editor like Kadence Blocks is a great way to go. Though you’ll still need to utilize WordPress forms plugins to manage the actual content within your forms. However, using a graphical editor can provide valuable, time-saving insights.

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We’ll review how to craft a basic rendition of a “Contact Us” page for a generic WordPress site. This is not an example of an excellent and refined work of art! This is simply to get you started in the right direction.

1. Pick your plugin!

Yes, you could create your own form using only the built-in Gutenberg elements. Think about the complexity of this kind of form before pursuing that idea. The design is fairly plain in appearance. Beyond those, you must, however, ensure that the form is submitted securely. The next step is to route and sort the input. The majority of contact forms demand some sort of captcha. There is no need to create the wheel from scratch, as the list above demonstrates.

Contact Page

2. Install your plugin

Once you’ve researched plugins and found one that works with your budget, it’s time to install it. Head to Plugins -> Add New on your WordPress dashboard. Find the plugin you want through the search option and install it on your WordPress server to make it available for use on your site.

Contact Page

As part of this step, also make sure that you’ve activated the plugin on your WordPress site after installation.

You can also simply install Kadence Blocks using the link above.

3. Select a template

Pretty much every mainstream forms plugin for WordPress has a set of predefined templates. It’s almost unheard of for these not to have one specifically as a “Contact Us” form. Remember, these are never meant to be a “pick and forget” option. Rather, you should select a template that most resembles what you’re going for and customize it until it’s as close to perfect as possible.

Contact Page

The Form block from Kadence WP allows you to not only create custom forms but style them however you want. With the Form block, you have the ability to add unlimited custom fields, and it also includes Google ReCaptcha support.

Add a new block to your page and select the Form Block to get started.

4. Settings and Styling

Create as many custom fields as you would like. You can duplicate rows, adjust the size of the columns, choose whether or not they are a required field, etc.

Contact Page

Adjust your field settings, including input background color, border settings, font styles, button settings, field row gap, and more!

Contact Page

5. Set up email forwarding

You can adjust your Actions After Submit settings within the Form Block settings. Choose if you want to receive an email after, whether or not you want the user redirected after submission, whether or not you want to incorporate an auto-response email, and choose if you want to set up a database entry.

Contact Page

As each option is selected, you will see a tab that allows you to customize each action after submission.

6. Drop the contact form in your page

Our final step is to simply drop the contact form block into the page on which you’d like to use it. Remember, if you’re using a native Gutenberg editing plugin, you’ll have created a native item that you can essentially drag and drop wherever you want.

Though you’ll likely only need to have it in one place, this helps keep your WordPress site more modular.

Contact page tips

Here are a few tips for building a great contact page.

  • Choose Form Fields Carefully – If you simply use a “default template” to make your form, chances are your customers won’t be having it. That’s because about half of each contact page is filled with useless fields. For example, let’s say you’re solely a digital eCommerce company, and someone is asking about a product. If you’re using a form that asks for a home address, your site will appear really fishy to the average user.
  • Make Aesthetics a Priority – Yes, the aesthetics of every page of your site should be carefully examined. However, multiple UX studies have demonstrated that the “Contact Us” page is perhaps the most important one to have extra airbrushed. Because of how SEO ranking works, many visitors looking for products will land straight on your page, allowing user contact. As we all know, first impressions mean everything, so make sure you have a positive one.
  • Use Field Descriptions – Visitors aren’t always familiar with what contact fields mean. Even something as simple as “Name” with no further explanation could be confusing. Are you asking for just a first name or a full name? Is there any reason to ask for it in the first place if it’s a full name? It’s critical to get the verbiage just right. This is an area where paying new users to test it out and give honest opinions could really pay off.
  • Use Professional Plugins – The business of creating professional, succinct, and pretty “Contact Us” pages isn’t trivial. If you’re trying to stay on the modern end of WordPress technology, you might want to consider an efficient and customizable theme like Kadence theme. Further, an extension pack like Kadence Blocks allows you to edit WordPress stuff natively in the newest rendition of the Gutenberg editor, including contact pages!

7 contact page best practices

I’ve highlighted seven of the most important “best practices” when creating your new “Contact Us” form. While these are in an ordered list, the order is not indicative of importance or priority; it’s random.

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1. Keep it simple

Get rid of any fields that don’t provide direct value or that aren’t of high importance. At a minimum, ensure that such fields are optional, especially if they pertain to information most people don’t want to share with the world, like a mobile phone number.

2. Give a reason

Provide a good rationale for why users need to contact you. Remember, using WordPress “Contact Us” forms isn’t a hobby for most people. Giving them a good reason, like a discount or other promise, shows you value your visitors’ time and engagement with your blog.

3. Have more than one way

“There can be only one” should only be the cry of the Highlander. You want to have other contact mechanisms available in case either your form just isn’t available or isn’t working, or a visitor simply prefers to use another popular method of contact.

4. Make it easy

As the user enters and submits information, provide feedback to let the user know that things are working as they should. For example, all fields should be validated; if you request an email address, tell the user right away whether what they entered in your “email” field will suffice. As soon as the form is submitted, tell the user whether it was successful and, if so, how long they should expect to wait for a personal reply.

5. Automate when possible

Explanations that make sense with your business and business model. For more tech-savvy businesses, this could take the form of a few FAQs tailored to the type of inquiry the user is sending through the form. For other businesses, perhaps it could simply be a link to your information and help library; this cuts down on unnecessary contacts. (You’ll notice the examples of how some companies combine FAQ pages with contact pages).

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6. Make the most of the lead

Maximize conversion potential by showing visitors some of your top content once they submit the form. Again, something like a coupon for your store is a great idea, too. Anything that adds value to the experience rather than just an empty “Thanks for contacting us!” will likely keep new visitors returning to your WordPress site.

7. Make it human

It is all about making connections that will grow up into relationships – because it is all about the relationships. Have a way to add faces to the usernames and names on your site. When people see exactly with whom they’re talking, they’re more likely to behave respectfully and see the person as a human, not just a robot.

Of course, this is just the tip of the iceberg when it comes to best practices for those “Contact Us” pages. Unfortunately, these pages are notorious in UX evaluation circles because of how much experts diverge in their opinions of how these should be run. You absolutely need to test drive a contact page before putting it out there to the general public!

Contact page spam & security

Before we go on, there are a few points on contact page spam and security we thought were particularly important!

  1. One of the leading web security threats is “unsanitized” forms. These are forms with fields that are read by your server before removing potentially malicious code input by users. While no security product can stop every threat, prudently selecting a quality WordPress security plugin like iThemes Security can help mitigate potential threats.
  2. One trade-off to consider is the level of captcha security you want on your forms. If you select the most “aggressive” captcha, expect visitors to get frustrated with your page and leave. On the other hand, leaving your page out with minimal or no captcha security is an invitation for spammers, so choose wisely. Using a plugin to add a WordPress reCAPTCHA in a few simple steps.
  3. Contact page spam can be a real pain. Make sure to utilize settings within the form plugin to limit spam inputs. WordPress spam is easy to stop by taking a few steps.

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